Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism
A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
New features to aid understanding of the application of theory, and spur critical thinking and decision making.
New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
24-48h
PRP: 471.38 Lei
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424.24Lei
424.24Lei
471.38 LeiIn stoc
Descrierea produsului
A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
New features to aid understanding of the application of theory, and spur critical thinking and decision making.
New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Detaliile produsului