Consumer Behaviour
Consumer Behaviour
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences'
A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.
Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
PRP: 411.76 Lei
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329.41Lei
329.41Lei
411.76 LeiIndisponibil
Descrierea produsului
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences'
A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.
Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.
Detaliile produsului