It's Not About the Bike was first published in 2000. Detailing Lance Armstrong's battle with life-threatening testicular cancer and his return to professional cycling, it became a huge bestseller, appealing to fans of cycling as well as cancer survivors inspired by his full and dramatic recovery.

Dogged by suspicion and allegations of doping throughout his career, in January 2013 in an interview with Oprah Winfrey, Lance Armstrong admitted to having taken performance enhancing drugs during all seven of the Tours de France in which he competed. The UCI, the world governing body for cycling, stripped him of his titles.