Live-Streaming Handbook
Live-Streaming Handbook
Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
a foreword by Al Roker (NBC's The Today Show);
practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
nearly 80 colour images of live-streaming events, screenshots and gadgets;
a detailed walk-through of how to successfully present and produce your live-streaming show;
advice on analysing and exploiting viewer metrics to increase followers;
more than 130 quotes of real-world advice from expert producers of online media content;
over 700 links to online case studies, articles, research and background reading.
With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
PRP: 407.91 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
367.12Lei
367.12Lei
407.91 LeiIndisponibil
Descrierea produsului
Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
a foreword by Al Roker (NBC's The Today Show);
practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
nearly 80 colour images of live-streaming events, screenshots and gadgets;
a detailed walk-through of how to successfully present and produce your live-streaming show;
advice on analysing and exploiting viewer metrics to increase followers;
more than 130 quotes of real-world advice from expert producers of online media content;
over 700 links to online case studies, articles, research and background reading.
With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Detaliile produsului