Strategies for E-Business : concepts and cases
De (autor): Albrecht Enders , Tawfik Jelassi
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
2nd edition
2nd edition
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PRP: 359.04 Lei
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269.28Lei
269.28Lei
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Descrierea produsului
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
2nd edition
2nd edition
Detaliile produsului
- Categoria: Best Deals
- Autor: Albrecht Enders, Tawfik Jelassi
- Editura: FINANCIAL TIMES
- An aparitie: 2008
- Editie: Cartonata
- Format: 250 x 200 mm
- Nr. pagini: 664
- Limba: Engleza
- Tip: Hardback
- Cod: 9780273710288
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