Pete Luongo retired as President and CEO of the The Berry Company in August of 2003, a career that spanned more than thirty-three years. During his last nine years, he was part of the team that led the billion-and-a-half dollar yellow page advertising agency through a period of record sales growth, numerous contract acquisitions, and the perpetuation of the nearly one-hundred-year-old company as an industry leader as well as "a great place to work." While his goal of giving back has encompassed many pursuits, none is more important than taking his 10 Truths About Leadership to organizations throughout the world. An accomplished business leader, corporate strategist and compelling communicator, his message transcends business transformation, emerging technology, product innovation, and strategic imperatives.