headerdesktop transpcinci1noim24

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile transpcinci1noim24

MAI SUNT 00:00:00:00

MAI SUNT

X

The Marketing of War

De (autor): Ciprian Panzaru

0
(0 review-uri)
The Marketing of War - Ciprian Panzaru
Rasfoieste

The Marketing of War

De (autor): Ciprian Panzaru

0
(0 review-uri)
The marketing of war. A sociological approach

This book is an analytical and full of substance approach to a complex issue, placed in the security and national defence and economic fields, starting from the premise that war increasingly has its major determination in the economic rather than the political, from preparation to completion, especially in the post-conflict phase. In this respect, present and future concerns on war strategy and strategic marketing planning are processed and developed boldly and with some arguments of necessity and utility, among them certainly existing procedural and action similarity nationally and elsewhere; thus, in the 21st century, the war effective practice frequently, but tacitly, uses marketing, and, in the particularly complex and dynamic context of international relations, increasingly more focused on delivering security architectures in globalisation, marketing can easily be transformed into war. Who does not understand that, technically and technologically, war this century began to be privatised, thus no longer allowing the possibility of dying honourably for one’s country, out of the lack of compatible confrontation, will never understand that within the correlation analysed in this paper we are dealing with an upper management, called by myself in another paper "strategic art". Thus, the thesis’ content strongly requires both its basic performance, i.e. the war marketing, and the other correlation facet – of course, the marketing war - namely, war as a marketing tool in the procedural and organic performance of globalisation.
Citeste mai mult

21.00Lei

21.00Lei

Primesti 21 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

In stoc

Livrare

Comanda pana la 14:00:

Estimare livrare luni, 4 noiembrieImportant icon msg

Acest termen de livrare este estimativ. In cazul perioadelor aglomerate pot aparea intarzieri pe care le vom comunica in cos, in cont sau pe e-mail.

Livrarea produselor din stoc se realizeaza in decursul a 24-48 de ore (zile lucratoare) de la plasarea comenzii. In cazul in care termenul este prelungit te vom anunta prin intermediul unui e-mail, iar noua data va fi afisata si in contul de cititor.

Livrarea cartilor in engleza aflate in stocul furnizorilor nostri se realizeaza in intervalul de 2-4 saptamani, afisat in pagina de produs. Toate comenzile care contin un titlu din aceasta categorie vor fi livrate la termenul cel mai indelungat. In cazul in care doresti impartirea comenzii, te rugam sa ne contactezi pentru a-ti comunica toate conditiile. Poti gasi aceste informatii si in sectiunea Termeni si Conditii.

Descrierea produsului

The marketing of war. A sociological approach

This book is an analytical and full of substance approach to a complex issue, placed in the security and national defence and economic fields, starting from the premise that war increasingly has its major determination in the economic rather than the political, from preparation to completion, especially in the post-conflict phase. In this respect, present and future concerns on war strategy and strategic marketing planning are processed and developed boldly and with some arguments of necessity and utility, among them certainly existing procedural and action similarity nationally and elsewhere; thus, in the 21st century, the war effective practice frequently, but tacitly, uses marketing, and, in the particularly complex and dynamic context of international relations, increasingly more focused on delivering security architectures in globalisation, marketing can easily be transformed into war. Who does not understand that, technically and technologically, war this century began to be privatised, thus no longer allowing the possibility of dying honourably for one’s country, out of the lack of compatible confrontation, will never understand that within the correlation analysed in this paper we are dealing with an upper management, called by myself in another paper "strategic art". Thus, the thesis’ content strongly requires both its basic performance, i.e. the war marketing, and the other correlation facet – of course, the marketing war - namely, war as a marketing tool in the procedural and organic performance of globalisation.
Citeste mai mult

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one