Betsy is a three-time CEO and serial entrepreneur & founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare and networking. She is an expert at scaling companies through hyper growth and leading them to successful IPO and acquisitions.

Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Financial Services, Healthcare, Retail, Automotive, Manufacturing, and Logistics. As a Corporate Director, she brings an operational perspective which focuses on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive efficiency and productivity using AI machine learning analytics to streamline processes.

For 20 years, she has worked behind the scenes at companies like Chico's, Vonage, Darden Restaurants, Wynn Resorts Inc., NASDAQ, HealthSouth, Wix, Home Depot Supply, and Polycom. She has served on over 30 boards and been through 13 IPOs.

Previously, Betsy was the CEO of NCI, a food manufacturer creating Nutraceutical and Functional Food products. NCI created the PowerBar and healthy snacks for Kraft, Nabisco, etc. Betsy was also the CEO of Clear Standards, which developed enterprise level software for monitoring carbon emissions.

A published author, Betsy's work on Corporate Governance includes: The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes. She has also published three books including her latest, BE BOARD READY.