Business Environment in a Global Context
Business Environment in a Global Context
geopolitical regions (Europe, the Americas, Asia, and Africa).
The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.
The text is accompanied by an Online Resource Centre, which includes:
For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics
For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text
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geopolitical regions (Europe, the Americas, Asia, and Africa).
The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.
The text is accompanied by an Online Resource Centre, which includes:
For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics
For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text
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