Fred Simon is an avid software visionary with over 25 years of hands-on open source coding experience. He is a co-founder and the Chief Architect of JFrog, the DevOps accelerator company. He was also the founder of AlphaCSP - a Java experts consulting firm that was acquired in 2005. As a community influencer, Fred has been part of the most challenging changes in the software industry and has led Fortune 500 companies in their transition to DevOps. In 2015, Fred envisioned a world in which software is "liquid" and revealed the driving force behind the DevOps Revolution: Continuous Software Updates.

Yoav Landman is a devout engineer, the creator of Artifactory, and a co-founder and Chief Technology Officer of JFrog. With over 20 years of experience as a Software Architect of enterprise applications, he plays a significant role in the evolution of DevOps. In 2006, Yoav created Artifactory as an open source project paving the way for the software community to a new domain of managing binaries. Prior to JFrog, Yoav created many production solutions as a consultant in the fields of Continuous Integration and Distributed Systems. He is also an accredited speaker and a Java Rockstar.

Baruch Sadogursky is a vibrant and passionate advocate in the software development community. He is known as a champion in vocalizing key technical problems and offering inventive solutions in the high-tech industry. Baruch has been a software professional, consultant, architect and speaker for almost 20 years. He has been JFrog's Developer Advocate since 2012. Prior to JFrog, Baruch was an Innovation Expert at BMC Software and a consultant and software architect at AlphaCSP. Baruch is a Cloud Native Computing Foundation Ambassador, an Oracle Developer Champion, a Java Rockstar and a leading DevOps evangelist.