headerdesktop corintwktrgr26apr24

MAI SUNT 00:00:00:00

MAI SUNT

X
headermobile corintwktrgr26apr24

MAI SUNT 00:00:00:00

MAI SUNT

X

phone

0371.781.781

Research Methods for Leisure and Tourism

De (autor): Anthony James Veal

0
(0 review-uri)
Research Methods for Leisure and Tourism - Anthony James Veal

Research Methods for Leisure and Tourism

De (autor): Anthony James Veal

0
(0 review-uri)
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
 
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
 
Key features
Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what'
Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
International case studies and extensive examples from the leisure and tourism literature
Questions, exercises and further reading for each chapter
Extensive web-based support materials
 
New to this edition
The fifth edition has been fully updated throughout and includes additional material on:
- Management and policy-related research methods
- EndNote bibliographic referencing software
- Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
 
For the analysis of quantitative data, SPSS is updated to version 23
For qualitative data analysis, the guide to NVivo software is updated to version 11.
Citeste mai mult

24-48h

-25%

transport gratuit

PRP: 311.94 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

233.96Lei

233.96Lei

311.94 Lei

Primesti 233 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

In stoc

Adauga in cos cart icon

Descrierea produsului

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
 
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
 
Key features
Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis
Practical guidance on conducting research and writing reports, showing the 'how' as well as the 'what'
Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
International case studies and extensive examples from the leisure and tourism literature
Questions, exercises and further reading for each chapter
Extensive web-based support materials
 
New to this edition
The fifth edition has been fully updated throughout and includes additional material on:
- Management and policy-related research methods
- EndNote bibliographic referencing software
- Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters
 
For the analysis of quantitative data, SPSS is updated to version 23
For qualitative data analysis, the guide to NVivo software is updated to version 11.
Citeste mai mult

Detaliile produsului

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one