Most fashion is hopelessly outdated.

Sustainability is still a cry in the dark at most fashion houses, independent designers, and fashion schools. Everyone knows moving towards sustainable circular practices is the much-needed true design revolution, but only some know how to implement it.

"SEW What?!" is the book for decision-makers and practitioners in the fashion industry, including established and aspiring designers, brand owners, students, and fashion lovers who want to participate in making fashion relevant again. With the right tools, designing sustainable irresistible fashion is only limited by your own creativity.

Written by Dinie van den Heuvel, an experienced designer, educator, and sustainability consultant, Dinie is on a quest to help the avant-garde designers of today and tomorrow adopt truly future-oriented practices.
With over 15 years of sustainability practice, she has seen the industry cry out for change; this book is her answer.

Join the tribe of change-makers and liberate yourself from stigmas around sustainability in fashion. With "SEW What?!", you'll have the tools you need to design sustainably and enjoy benefits such as reduced environmental impact, enhanced brand reputation, improved cost-efficiency, increased creativity, and positive social impact.

Are you ready to skyrocket your fashion career and make a positive impact on the environment? "SEW WHAT?!? How to design sustainable Fashion," the ultimate fashion design book by Dinie van den Heuvel, is the resource you need.

This insightful introduction to sustainable design is perfect for fashion school students, aspiring designers, and seasoned industry professionals. Dinie van den Heuvel, a sustainable fashion designer and coach with over 15 years of experience, presents sustainable fashion principles in a holistic, accessible format.

'Sew What' Volume 1 dives deep into the fundamentals of sustainable design. You'll learn about the importance of transparency in the supply chain, the cradle-to-cradle approach to design, the social implications of fashion production, and the economics of sustainable fashion.

This book is more than a fashion business book - it's a call to action to reshape the industry and eliminate stigmas around sustainable fashion. Find endless inspiration for your creations and contribute to the fashion of tomorrow with this essential guide. Order your copy today!