J. Lloyd Michener, MD, is Professor of Community and Family Medicine at the Duke School of Medicine, Professor of Clinical Nursing at the Duke School of Nursing and Adjunct Professor at the UNC Gillings School of Global Public Health. He is the Principal Investigator for the Practical Playbook, and Chair of the Board of the NC Foundation for Health Leadership and Innovation. He has served as co-chair of the Community Engagement Steering Committee for the Clinical Translation Science Awards of the NIH, co-chair of the Task Force on the Principles of Community Engagement (Second Edition) and a member of the Board of the Association of American Medical Colleges. Dr. Michener is Past President of the Association for Prevention Teaching and Research and received the APTR Duncan Clark Award in 2013. Brian C. Castrucci, DrPh, is the Chief Executive Officer at the de Beaumont Foundation. The Foundation's mission is to strengthen and transform public health in the United States. As CEO, Brian is responsible for identifying and fostering visionary public health projects and contributing to the strategic design and tactical implementation of Foundation initiatives. Craig W. Thomas, PhD. MS, serves as Director of the Division of Population Health at the Centers for Disease Control and Prevention where he directs a broad portfolio of programmatic and applied research activities focused on improving population health across the lifespan. In this role he oversees the collection and reporting of population health survey data on chronic disease conditions and risk factors, and works in collaboration with national partner organizations, other federal agencies, and state and local health departments to implement program and policy strategies that drive improvements in population health and wellbeing. Don Bradley, MD, MHS-CL, holds a position as a Consulting Professor in the Department of Community and Family Medicine at Duke, serves as Executive Director for The Practical Playbook and is core faculty for the Duke Margolis Center for Health Policy. He directs two courses in the Duke School of Medicine, Health Systems (HLTHSCI510) and Health Markets and Policy (INTERDIS402c), and is a member of the National Academy of Medicine Roundtable on Obesity Solutions. Dr. Bradley previously served as Blue Cross and Blue Shield of North Carolina Senior Vice President for Healthcare and Chief Medical Officer, and as Executive Director for their federally-qualified Health Maintenance