This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature -- including love, pride, duty, and self-indulgence -- to reach and motivate any audience. Learn how to:
- Control the genie of your mind, the subconscious
- Recognize your ambitions and harness your desires
- Visualize your goals
- Develop faith in yourself
- Cultivate your creative imagination
- Strengthen your willpower
- Overcome daily challenges
Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.